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Virtual twilight provides a visually appealing and inviting atmosphere to showcase a property. Studies have shown that listings with high-quality photos receive significantly more views and are more likely to attract potential buyers. According to a 2018 study by the National Association of Realtors, listings with professional photos receive 118% more online views compared to those without.
Virtual twilight allows realtors to showcase a property's exterior and landscaping in a flattering light, even if the actual photo was taken during the day. This can be particularly advantageous for properties with attractive outdoor spaces, as it helps potential buyers envision the property's full potential. A survey conducted by Redfin in 2019 found that 45% of homebuyers said that outdoor spaces were the most important feature of a home.
Virtual twilight can make a property stand out in a competitive market. With so many listings available online, it's crucial for a property to catch the attention of potential buyers quickly. According to a 2020 report by Zillow, homes with high-quality photos receive 2.3 times more page views than those with lower-quality photos. Virtual twilight, by adding a touch of elegance and uniqueness, contributes to creating eye-catching listings that stand out from the crowd.